Broadcasting vs. Digital Transition: How Terrestrial Platforms and Digital Broadcasters Innovate
Broadcasting vs. Digital Transition: How Terrestrial Platforms and Digital Broadcasters Innovate
Blog Article
Terrestrial dramas have long been established as mainstream TV shows, produced and broadcast through traditional broadcasting stations. In contrast, streaming services are web-powered streaming platforms, with Netflix, regional streaming services, and Wavve being leading competitors. As media consumption habits evolve, competition between network-produced series and digital streaming platforms has heightened. Consequently, each platform is creating original productions and employing differentiated strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing productions with widespread popularity while maintaining time-honored formats. In particular, they actively highlight renowned leads to boost ratings and produce narratives that resonate with a broad spectrum of viewers, thereby securing a loyal audience. Additionally, leveraging their decades of industry presence and established reputation, they continue to offer traditional stories, ensuring reliable audience numbers. This allows audiences to explore different channels to engage with long-standing formats through various platforms.
Differentiation Strategies of OTT Services
OTT services are expanding their market by employing tactics distinct from legacy media. Firstly, they actively embrace new genres and experimental formats, prioritizing creative risk-taking and cinematic quality over mainstream success. Secondly, they offer tailored content that meets the needs of niche preferences, targeting specialized demographics. Lastly, they focus on producing multinational content aimed at the expanding international scene, allowing them to attract subscribers not only in their home country but also on a global scale. Through these strategies, OTT platforms are building industry dominance in ways distinct from conventional TV networks.
Competition and Collaboration Between Platforms
As legacy media companies increasingly expand into the streaming space, competition has intensified. For instance, KBS and MBC operate their own OTT services, 'KBSon' and 'wavve', respectively, providing their existing produced series on internet-based distribution channels. This initiative helps maintain the influence of established TV channels while expanding their digital reach. Meanwhile, the rise of new media services is reshaping viewing habits towards more on-demand entertainment.
Conversely, streaming providers are also enhancing their competitiveness by partnering with traditional TV networks. A leading global streaming giant has gained worldwide success with K-content hits like the breakout survival thriller and 'Hellbound', leveraging the storytelling expertise of traditional industry leaders. This strategic alliance helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the distinction between traditional and modern media continue to become less defined.
Ultimately, legacy TV series and streaming platforms are both competing and finding common ground through their respective unique approaches. network-produced content maintain traditional here genres and broad accessibility, whereas digital platforms provide bold and globally targeted content. As synergy and merging between these platforms continue to develop, audiences can expect a richer and enhanced content environment in the future.
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